Category: American Clients

ReadyDig

Posted on by admin

ReadyDig Digital Marketing

Revitalizing Digital Brand Strategy for ReadyDig

Evolving to a Nationwide Brand

 

ReadyDig, a unique player in the American market of heavy machinery and construction equipment, partnered with Fatcow Digital with a specific goal in mind: Develop a new brand that support their goals to expand across the continental United States of America. We spearheaded their new brand’s creation, website design and development, alongside a complete social overhaul.

Clients:

READYDIG

Project Type:

Branding, Google Ads, Social Media Marketing, Web Development, CRM Setup and Management

Date:
2022-11-16
Address:

COLORADO

Link:

WWW.READYDIG.COM

A pink element of or motif representing Fatcow Digital Branding
ReadyDig main logo

A Complete Brand Makeover

A Standout Logo for Standout Branding

When building out the brand to transition away from MTCEquipment, ReadyDig was looking to standout from its competition. We built a completely new logo taking inspiration from their Colorado-native badger. Known for its strong claws used for digging and burrowing, was incorporated into their logo. Moreover, we also chose to use a bold font with sharp edges.  sharp as claws, to relate closely to their target industry.

Digital Footprint Overhaul

Impactful Brand Launch and Consistent Growth

ReadyDig’s organic presence on Meta witnessed a substantial boost with its striking new visuals and our consistent deployment of aesthetically pleasing image and video posts contributed to massive follower growth and engagement in the span of 4 months. This led to enhanced brand visibility and recognition alongside a noticeable rise in web traffic and conversions to their newly engineered website.

 

Results Achieved:

An impactful brand shift has led to a unique player in heavy equipment and construction equipment with a consistently growing social following and a brand new website driving conversions for their XCMG equipment.

Grow as ReadyDig and build a brand that’s set to make a splash These strides exemplify thein your market and capture your piece of the market pie.

* Click here to explore our entire portfolio

A badger breaking out of a wall showing the rebrand
Image of a roller with the XCMG brand prominent with the dealership name ReadyDig
image of a mini excavator being driver by an operator with a green tear showing the brand of ReadyDig

Customer Value Inc.

Posted on by admin

Digitally Reinventing Customer Value Inc.

Branding and Website Development

From dated presence to a modern, impactful brand

Customer Value Inc. approached Fatcow Digital with a challenge: refresh their entire identity tor a new phase of digital growth.

We worked with them to completely reimagine their brand starting with handcrafting a new logo and visual identity before engineering a completely new website.

Now, they have a brand and website that reflects both their expertise and forward-thinking approach to delivering value, strategy, and insights.

Clients:

CUSTOMER VALUE INC.

Project Type:

Branding & Web Development

Date:

2025-04-20

Address:

COLORADO

Link:

WWW.CVAL.COM

A pink element of or motif representing Fatcow Digital Branding

Complete Brand Overhaul

Logo & Guidelines for a Unified Identity

Customer Value Inc.’s (CVa) old brand lacked cohesion and didn’t reflect their expertise in value strategy.

Their new logo provides the clean, professional, and versatile look needed for a company like theirs to stand out in the digital age.

Alongside their new logo, we built new brand guidelines covering typography, color palette, imagery, and digital applications, providing CVa with the full toolkit to maintain consistency across all platforms.

Digital Presence, Rebuilt

Website Strategy, Design, and Development

 

Fatcow Digital redeveloped CVa’s website from the ground up to highlight their services with clarity and authority using modern design elements that reinforce credibility.

Optimized for speed, SEO, and user experience, CVa’s website now serves as both a lead engine and knowledge hub for business leaders looking for insight into customer-centric value creation.

Results Achieved:

Stronger Positioning & Clearer Communication with:

  • A modern brand identity that stands out in a competitive landscape
  • A professional website that communicates CVa’s services with clarity and authority
  • An Improved user experience with responsive design and clear navigation
  • A scalable digital foundation to support future growth, including SEO and lead generation strategies.

Grow like Customer Value Inc. and build a brand  fit for the modern digital era and stand out in your market

* Click here to explore our entire portfolio

ASAP Systems

Posted on by admin

Helping
ASAP Systems Advertise Barcloud

Digital Advertising client Barcloud by ASAP Systems' logo

Overhauling Google Ads Efforts

Too Much Has Gone to Waste

ASAP Systems specializes in inventory management and asset tracking solutions, providing highly-configurable, robust software to its clients with a proven history of reducing operational costs and errors.

Before we partnered with ASAP Systems to overhaul their Google Advertising Campaign management, they had tried many agencies and even internal solutions.

This is how Fatcow Digital helped them create Google Ads campaigns that worked.

Clients:

ASAP SYSTEMS; Barcloud

Project Type:

Google Ads, Landing Page Development, Web Development

Date:

2024-10-31

Address:

CALIFORNIA

Link:

ASAPSYSTEMS.COM | BARCLOUD.COM

A pink element of or motif representing Fatcow Digital Branding
Digital Advertising client Barcloud by ASAP Systems' logo

Our Approach & Strategy

They Needed a Massive Overhaul

We conducted a comprehensive audit of their existing campaigns, keywords, and ad groups and reorganized campaign structures to better target audiences according to the features and software built for them.

Additionally, we handled their keyword strategy and ad copy to target high-intent keywords and filter out negative keywords.

Past their ad campaigns, we developed purpose-built landing pages to drive conversions for their ad campaigns. Both new campaigns and old campaigns got new landing pages which immediately saw an increase in conversions on-page.

Of course, as with any ad campaign, we continue to monitor running campaigns and optimize as we build even more conversion-driving campaigns.

Results And Impact

Better ROI and ROAS Than They’ve Ever Seen

ASAP Systems is seeing a massive increase in ad impressions and overall search visibility for core keywords relevant to Barcloud leading to notable increases in lead volume with a significant portion coming from the mid-market and enterprise audiences which fit, exactly, their ideal customer profile.

Results Achieved:

  • Better ROI from reduced CPL and bid strategy optimizations to improve overall campaign efficiency
  • Budget reallocation to top-performing ad groups with the highest conversion rates.
  • Complete overhauled Google Ads portfolio with high-conversion ads and supporting assets.

Lift up your own brand with high-quality, conversion-driving ads just like ASAP Systems and reach out to partner with Fatcow Digital today.

* Click here to explore our entire portfolio

google 3d

Sarraf Talent

Posted on by admin

Boosting Sarraf Talent's Digital Journey

the logo of current client Sarraf Talent

Brand Transformation for Sarraf Talent

Elevating Identity to Match Global Standards

Sarraf Talent, a pioneering hire agency based in Peoria, Chicago, revolutionizes the talent acquisition landscape by connecting American businesses with top Lebanese experts. Specializing in fields like digital marketing, accounting, engineering, software development, architecture, and data analytics, they offer high-caliber American services at half the rates.         

Clients:

SARRAF TALENT

Project Type:

Branding, SEO, Web Development

Date:

2023-10-27

Address:

CHICAGO

Link:

HTTPS://WWW.SARRAFTALENT.COM/

A pink element of or motif representing Fatcow Digital Branding

Logo Design: A Symbol of Excellence and Connection


Crafting an Emblem that Speaks Volumes

Understanding the essence of Sarraf Talent’s mission, Fatcow Digital embarked on a journey to create a logo that would resonate with its quality and international collaboration ethos. The result was a beautiful and meaningful logo that aligns with their vision and elevates their brand’s global appeal.

 

Brand Guidelines: Setting a New Standard


Defining the Visual Language of Excellence

Along with the logo, we developed their brand guidelines, giving Sarraf Talent a refreshed and sophisticated identity. This comprehensive visual framework elevated their brand, taking it to a new level of professional recognition and appeal.

Website Development: Seamlessly Blending Style with Efficiency


Reflecting the New Brand Ethos Online

The final piece of Sarraf Talent’s brand revitalization was a sleek, efficient website. Mirroring their new branding theme, the website serves as a digital testament to their commitment to providing top-tier services. It not only captures the essence of their work but also ensures a seamless user experience for their international clientele.

 

* Click here to explore our entire portfolio